BMW GROUP UNIVERSITY TRAINING CENTER
CHALLENGES
- Highly detailed logo that required multiple stages of taping and coating to create the correct propeller icon
- Installed during winter months, requiring constant monitoring of the weather and the coating process to guarantee the highest quality
- Layout of the logo was in a small space with multiple penetrations
FUN FACTS
- This logo is not only viewable from the air traffic that flies over, but also from the MARTA train running between the Georgia International Convention Center and Atlanta’s Hartsfield-Jackson International Airport