WHY IT'S EFFECTIVE

You're about to make lasting impressions in a limitless space.

In today’s market, highly successful businesses are dependent on global expansion.

  • Airline traffic is at an all-time high with projected growth of more than 50% by 2020.

  • With the majority of airline passengers being upper-level management, key decision makers will be exposed to many forms of airport and in-flight advertising.

  • Because this audience is well defined and highly sought after, these forms of advertising now appear on virtually any surface that can be viewed.
%
more expected growth in airline traffic through 2020

A BIRD'S-EYE VIEW OF OUR STRATEGY

The same qualities that make air travelers attractive consumers, desirable for a variety of industries, also limit their exposure to traditional advertising media. 

Frequent flyers are busy people with demanding schedules. Many high profile companies are battling for much of the limited time this audience has available. 

The least distracting time of a flight is during take-off and landing. There are no cell phones or laptops in use, there’s no driving, no traffic, and no television to attract attention. This is the perfect time to captivate this audience with your logo just outside their window. 

The primary goal of in-flight advertising is brand awareness. While still effective, traditional means of print and outdoor advertising have become commonplace. No other form of advertising can reach this target audience with the same unique impact, at a fraction of the cost, as a roof logo from Roof Logos.

Overhead view of airport terminal full of busy travelers

No other form of advertising can reach this target audience with the same unique impact, at a fraction of the cost, as a roof logo.

DEMOGRAPHIC SUMMARY

LEISURE TRAVELERS

Of all passengers that pass through airports, nearly 42% are leisure travelers. They are sophisticated shoppers who are much more likely to buy new cars, designer fashions, accessories, and cutting edge electronics than non-airline travelers.

BUSINESS TRAVELERS

Business travelers who fly frequently, are highly educated, upwardly mobile, and affluent corporate decision makers. One third of frequent flyers have an annual household income exceeding $100,000. This exclusive audience accounts for 58% of all trips taken in the past year and a majority of airport advertising impressions.

DEMOGRAPHIC SUMMARY

LEISURE TRAVELERS

Of all passengers that pass through airports, nearly 42% are leisure travelers. They are sophisticated shoppers who are much more likely to buy new cars, designer fashions, accessories, and cutting edge electronics than non-airline travelers.

BUSINESS TRAVELERS

Business travelers who fly frequently, are highly educated, upwardly mobile, and affluent corporate decision makers. One third of frequent flyers have an annual household income exceeding $100,000. This exclusive audience accounts for 58% of all trips taken in the past year and a majority of airport advertising impressions.

DEMOGRAPHIC SUMMARY

LEISURE TRAVELERS

Of all passengers that pass through airports, nearly 42% are leisure travelers. They are sophisticated shoppers who are much more likely to buy new cars, designer fashions, accessories, and cutting edge electronics than non-airline travelers.

BUSINESS TRAVELERS

Business travelers who fly frequently, are highly educated, upwardly mobile, and affluent corporate decision makers. One third of frequent flyers have an annual household income exceeding $100,000. This exclusive audience accounts for 58% of all trips taken in the past year and a majority of airport advertising impressions.

Business Travelers...

VIEW ADS
%

state they take time to read airport advertising in-flight and on billboards.

FLY OFTEN
%

of all Americans fly every month. This figure jumps to 21% over a three month period.

ARE EDUCATED LEADERS
%

have been to college and 83% are registered to vote.

ARE GLOBE TROTTERS
%

have taken at least one trip to a foreign country in the last three years. 44% have taken two or more.

ENJOY LUXURY
%

more per year is spent on luxuries than their non-flying counterparts.

Roof Logos allows you to take center stage in front of a growing audience and step into the future.

Get on the cutting edge of in-flight advertising.

THE SKY IS NOT YOUR LIMIT.