In today’s market, highly successful businesses are dependent on global expansion.
- With the majority of airline passengers being upper-level management, key decision makers will be exposed to many forms of airport and in-flight advertising.
- Because this audience is well defined and highly sought after, these forms of advertising now appear on virtually any surface that can be viewed.
A BIRD'S-EYE VIEW OF OUR STRATEGY
The same qualities that make air travelers attractive consumers, desirable for a variety of industries, also limit their exposure to traditional advertising media.
Frequent flyers are busy people with demanding schedules. Many high profile companies are battling for much of the limited time this audience has available.
The least distracting time of a flight is during take-off and landing. There are no cell phones or laptops in use, there’s no driving, no traffic, and no television to attract attention. This is the perfect time to captivate this audience with your logo just outside their window.
The primary goal of in-flight advertising is brand awareness. While still effective, traditional means of print and outdoor advertising have become commonplace. No other form of advertising can reach this target audience with the same unique impact, at a fraction of the cost, as a roof logo from Roof Logos.
No other form of advertising can reach this target audience with the same unique impact, at a fraction of the cost, as a roof logo.
DEMOGRAPHIC SUMMARY
LEISURE TRAVELERS
Of all passengers that pass through airports, nearly 42% are leisure travelers. They are sophisticated shoppers who are much more likely to buy new cars, designer fashions, accessories, and cutting edge electronics than non-airline travelers.
BUSINESS TRAVELERS
Business travelers who fly frequently, are highly educated, upwardly mobile, and affluent corporate decision makers. One third of frequent flyers have an annual household income exceeding $100,000. This exclusive audience accounts for 58% of all trips taken in the past year and a majority of airport advertising impressions.
DEMOGRAPHIC SUMMARY
LEISURE TRAVELERS
Of all passengers that pass through airports, nearly 42% are leisure travelers. They are sophisticated shoppers who are much more likely to buy new cars, designer fashions, accessories, and cutting edge electronics than non-airline travelers.
BUSINESS TRAVELERS
Business travelers who fly frequently, are highly educated, upwardly mobile, and affluent corporate decision makers. One third of frequent flyers have an annual household income exceeding $100,000. This exclusive audience accounts for 58% of all trips taken in the past year and a majority of airport advertising impressions.
DEMOGRAPHIC SUMMARY
LEISURE TRAVELERS
Of all passengers that pass through airports, nearly 42% are leisure travelers. They are sophisticated shoppers who are much more likely to buy new cars, designer fashions, accessories, and cutting edge electronics than non-airline travelers.
BUSINESS TRAVELERS
Business travelers who fly frequently, are highly educated, upwardly mobile, and affluent corporate decision makers. One third of frequent flyers have an annual household income exceeding $100,000. This exclusive audience accounts for 58% of all trips taken in the past year and a majority of airport advertising impressions.